About Services Distribution Stories Team FAQ Blog
Exclusive Distribution Partner

BUILT FOR
SERIOUS
ARTISTS

Not another distributor. A structure built around your growth.

Explore Services
Scroll
Distribution Mix & Master Sony Music Entertainment The Orchard Social Media Management Playlisting Release Strategy Artist Services Distribution Mix & Master Sony Music Entertainment The Orchard Social Media Management Playlisting Release Strategy Artist Services
About ALTAR

MORE THAN A
DISTRIBUTOR.

ALTAR is a full-service music group built for artists who are done with distributors that don't show up for them. We combine release coordination, distribution, creative support, and artist services under one unified structure. Read our music industry analysis blog or explore our affiliate and partner program.



We work exclusively with The Orchard — a direct Sony Music Entertainment partner. Your music enters the ecosystem with real infrastructure behind it, from day one.

100%
Transparent Revenue Split
No Release Caps or Limits
SONY
Distributed via The Orchard × Sony Music
1 ROOF
All Artist Services Under One Structure
What We Offer

OUR
SERVICES

ALTAR partners get reduced pricing across all services. Distribution is the foundation — everything else amplifies it. Are you a manager or agent? Join our affiliate program and earn commission on every artist you refer.

01📡
Distribution

Direct distribution to all major platforms via The Orchard — Sony Music Entertainment's official arm. No caps, no limits, full transparency.

02🎚
Mix & Master

Professional mixing and mastering that meets industry standards. Your music will sound like it belongs in any room it plays in.

03📱
Social Media Management

Full social media management including up to 30 Reels per month. Content that builds your brand while you focus on making music.

04📋
Playlist Pitching

Strategic placement across editorial and independent playlists. Reach new listeners and build streams that translate to real growth.

05🚀
Release Strategy

From rollout planning and pre-save campaigns to launch execution and post-release momentum — we build the full picture.

06📢
Content Promotion

Promotion through ALTAR's own channels and network. Your content reaches audiences already tuned in to the culture.

07🎥
YouTube Promotion

Strategic YouTube growth for your channel and releases. View campaigns and audience targeting that build real traction.

08🌐
Website Creation

Professional websites built for artists, brands, and businesses. Clean, fast, and designed to convert.

Full Catalogue

EVERYTHING
WE DO

Beyond distribution — a complete creative and business infrastructure for artists who take their career seriously.

🎧
Music Reviews
Albums
EPs
🎤
Audio Engineering
Mastering
Full Mix
Mix Notes
Mix Consultation
📰
Press & Marketing
Artist Bio
Electronic Press Kits
Ad Setup & Consultation
🎨
Graphic Design
Album Artwork
Spotify Canvas
Lyric Videos
Ad Design
The Infrastructure

POWERED BY
THE ORCHARD

ALTAR distributes exclusively through The Orchard — one of the world's largest music distribution companies, operating as a close partner of Sony Music Entertainment. Learn more about our artists and releases on the ALTAR blog.

Global Reach

Your music on every major DSP — Spotify, Apple Music, TIDAL, Amazon, YouTube Music and beyond.

No Release Limits

Release as much as you want, as often as you want. Your creative output should never be gated.

Full Transparency

Your royalties, your data, your numbers. No hidden fees. No fine print.

THE
ORCHARD
× Sony Music
The Difference

WHY ALTAR

🏆

We Actually Care

Your performance matters to us. When you grow, we grow. This is a partnership built on alignment, not exploitation.

🔗

Real Industry Access

Distributing through The Orchard puts you inside the Sony Music Entertainment ecosystem from day one.

💎

All Services Under One Roof

No juggling vendors. Mix & master, social management, playlisting, release strategy — all coordinated with partner pricing for signed artists.

🔓

No Hidden Rules

No release caps. No surprise deductions. No fine print. What you see is what the deal is.

Proof of Work

SUCCESS
STORIES

Numbers don't lie. Here's what happens when serious artists meet serious infrastructure.

NickPlayDirty
7K
Instagram Reach (Start)
400K
Instagram Reach (Peak)

From 7,000 to 400,000 Instagram accounts reached in under 6 weeks. ALTAR took over the full social media strategy — content direction, posting cadence, short-form execution, and release-aligned campaigns. The growth wasn't an accident. It was a plan.

▲  5,614% Growth  |  1.5 Months
MORE COMING
The next success story could be yours.
The People

MEET THE
TEAM

Hover or tap a card to learn more.

George Arvanitis ALTAR
George Arvanitis
Founder & Creative Executive
Tap to learn more →
ARVA
Founder & Creative Executive

Greek entertainment entrepreneur and creative executive building a global music, media, and lifestyle ecosystem across sound, talent, content, culture, and premium experience.

◆ Creative Direction◆ Business Development◆ Ecosystem Building
Johnny Draculis ALTAR
Johnny Draculis
Artist Manager & Executive Producer
Tap to learn more →
Johnny Draculis
Artist Manager & Executive Producer

Greek entrepreneur, Artist Manager, Executive Producer, Creative Director, and Music Marketer. Working with high-end artists like Migos (USA) and Sapranov/GodSquad (GR).

◆ Artist Management◆ Music Marketing◆ Release Strategy
George Mavridis SIXN ALTAR
George Mavridis
PR, A&R & Playlisting
Tap to learn more →
SIXN
PR, A&R & Playlisting Strategist

Multi-instrumentalist, vocalist, PR & A&R manager, and playlisting strategist specializing in music promotion, artist development, and connecting powerful sounds with the right audience.

◆ Playlist Strategy◆ A&R Development◆ Music Promotion
Sotiris Sofokleous ALTAR
Sotiris Sofokleous
PR & Marketing Strategist
Tap to learn more →
Sotiris Sofokleous
PR & Marketing Strategist

Cyprus-based music entrepreneur and marketing strategist focused on artist development, digital growth, and data-driven campaigns. With a growing international network, he connects artists with the right audiences to scale their careers globally.

◆ Digital Marketing◆ Artist Development◆ Streaming Strategy
Questions

FREQUENTLY
ASKED

Everything artists want to know before making the move.

ALTAR is not a file-upload service. We distribute directly through The Orchard (Sony Music Entertainment) and wrap that with real artist services — creative, promotional, and strategic. You're not just distributing, you're growing.

Through The Orchard your music reaches all major DSPs globally — Spotify, Apple Music, TIDAL, Amazon Music, YouTube Music, Deezer, and more. Full global distribution with no regional limits.

None. No release caps, no hidden fees, no surprise deductions. You know the terms before you sign, and nothing changes after.

Artists signed to ALTAR get significantly reduced pricing across all additional services. Being in the structure means everything costs less.

Click Apply Now and fill in the form. We review every submission personally and reach out to artists that are a fit. We don't work with everyone — which is exactly what makes this worth it.

ALTAR works across genres. What matters most is seriousness — artists committed to their craft, invested in their growth, and ready to treat their music like a business.

Take the next step
READY TO ELEVATE?

Limited spots available. We work with artists who are serious about growth.

Chat on WhatsApp